Competition

Are you a design talent?

We take you to Milan!

The international ein&zwanzig competition is aimed at you! Design students and graduates! Talents and newcomers! Join us with innovative products and product ideas in the interior design and lifestyle sector.

Participation in the competition is free. Twenty-one products and product ideas will be honoured with awards and exhibited during the Tortona Design Week in Milan. As well as offering financial support for transport and travel, the German Design Council will support and promote the winners with extensive marketing measures.

What the German Design Council offers you!

The German Design Council is an international centre of excellence for design. With the ein&zwanzig competition, it provides design students and graduates with a platform to present themselves effectively to the public. The high-calibre jury drawn from the fields of economics and design honours those who will be presenting their works in Milan to an international audience. Moreover, winners will benefit from a comprehensive service and support package, which the German Design Council provides to young, up-and-coming designers.

Here you will find all designers who made it into the Shortlist of the ein&zwanzig 2017.

Shortlist 2017

Entry and registration

Entry & registration 2018

Who can take part?

ein&zwanzig is the competition for design students and graduates who finished their studies no more than three years prior to registration. Individuals and groups of up to three people may register, whereby all group members must satisfy the specified conditions.
The deadline for registration is February 2nd, 2018.

What kind of works can be entered?

Products from the areas of furniture, home accessories, lights, flooring, wallpaper, textiles and lifestyle can be submitted. The works should not be more than one year old and they should not be available on the market. The prize-winning works must be available for the exhibition in Milan as a 1:1 model or a prototype.

How are entries submitted?

Entries for the competition are to be made online in the MyDesignCouncil system. As well as information about the product, up to three printable images for each product must be uploaded. If a piece of work is given an award, we will require a 1:1 model of the product from March 2018. The designer must be personally present in Milan (from April 14th-18th, 2018).
The deadline for registration is February 2nd, 2018.

Announcement documents

Which criteria will be assessed?

The work submitted will be assessed based on the following criteria, whereby the jury reserves the right to determine their weighting: overall design, autonomy of the design, originality, conceptual and visionary quality, functionality, quality of use, design and presentation quality.

Who will go to Milan?

The jury will determine who will go to Milan in two phases. An initial shortlist will be created from all the entries and posted on the website from the middle of February. In the second phase, twenty products from the shortlist will be honoured as “Winners” and one as the “Best of Best”, and their designers will be invited to the exhibition in Milan.

Apply here for 2018!