Nina Bruun developed the design concept for the exhibition

05. Mar. 2018

The main theme of this year’s event is “reflections”.

In selecting the materials for the event, Bruun laid particular emphasis on surface design and the high-impact interplay between matte and glossy. “My aim is to create a pulsing visual world, a young and modern universe – one that takes the viewer by surprise right from the get-to and draws her into the exhibit’s orbit.” Bruun says. “I felt it was a challenge to create an exhibit that runs concurrently with Milan’s Salone des Mobile and that will stand out form the crowd. It’s important for me to showcase these up and coming young product designers and their work in a manner that reflects their creativity and their striving for design quality.” 

The ‘ein&zwanzig’ show will be held in the Tortona Design District, which is also a hubbub of design excitement during Milan Design Week. “Our event offers up and coming young designers an international platform where they and their work can be showcased – a unique opportunity to network with other designers and gain a foothold in the manufacturing sector,” said Andrej Kupetz, CEO of the German Design Council.